If you want a bit of future focused brand insight, read The Designful Company by Marty Neumeier from Neutron, LLC. His previous book are must reads ( ZAG being my favorite) and his newest provides a swift kick in the operational jewels of corporate America.

Reading this book made me feel all dreamy and idealistic about the possibilities of a world where companies, marketing departments and even governments where run by designers, creative thinkers, conceptualists and other aesthetically minded leaders. Just imagine what kind of world this would be.

Pipe dreams aside, we are moving ever more quickly toward a designcentric world as the cultural creative class grows, consumers become more brand savvy and the last true differentiation point is the core notion of really great design. We’re headed there now. Take a look at brands like Apple and you’ll see that some are already there and have been as the rest scramble and staff to keep up or in some cases simply get started.

Don’t lag behind. Read The Designful Company and jump on board.