I wanted to share this new work. I’m really proud of the creative. The campaign was fun and the client is great. These are the first set of outdoor executions. The idea behind the “Unapologetically Campaign” is to capture the spirit of the Texas attitude which lies at the heart of the tournament, the region and the people of the state.
- Ideas
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May7th
No CommentsNew Valero Texas Open Creative
Posted in: Brands, Creativity, Ideas, Writing
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November5th
No CommentsA Great Read for Fiction Writers
Posted in: Books, Creativity, Ideas, Inspiration, Reviews, Writing
Throughout my writing career I’ve written or some other creative writing off and on from music video treatments and screenplays to novels, short stories and poetry. Along the way, I’ve made about every mistake you can make, learned some great tricks, had great successes and a few white whales I can’t seem to conquer.The most important thing to know as a writer is that you have to write, a lot. Write every day, every morning, write when you’re on a break at work, write before bed, write at lunch. Scribble the words on napkins, in journals and into your writing program of choice.
The one resource that I really love is The Lie That Tells A Truth by John Dufresne. No other books has had the impact this book has had on how I approach the craft of writing fiction. His book is full of great information, first-hand examples of how he tackles tough writing challenges and best of all the book makes for a great read. Dufresne’s style is funny and personal. He writes like he gives a damn. And, he knows what hell he’s talking about.
If you write, read this book. Of course, do it while writing. Read it in the nooks and crannies between putting ink to paper (or font to form?) and I think you’ll find that the insights will give you fuel, help you find certainty and just enough hubris to do the unthinkable: write a novel.
That’s my plan. I will write a novel this year. I’d hate to let John down.
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June29th
No CommentsHow to Eat Responsibly
Posted in: Articles, Culture, Food, Ideas
Wendell Berry, one of the great voices of American sustainability, agriculture, food and culture has this advice on how to eat responsibly. The following can be found in his essay, “The Pleasures of Eating” where he also writes famously that “eating is an agricultural act.”
Indeed it is. So, then how do we eat responsibly?
- Participate in food production to the extent that you can. If you have a yard or even just a porch box or a pot in a sunny window, grow something to eat in it. Make a little compost of your kitchen scraps and use it for fertilizer, Only by growing some food for yourself can you become acquainted with the beautiful energy cycle that revolves from soil to seed to flower to fruit to food to offal to decay, and around again. You will he fully responsible for any food that you grow for yourself, and you will know all about it. You will appreciate it fully, having known it all its life.
- Prepare your own food. This means reviving in your own mind and life the arts of kitchen and household. This should enable you to eat more cheaply, and it will give you a measure of “quality control”: you will have some reliable knowledge of what has been added to the food you eat.
- Learn the origins of the food you buy, and buy the food that is produced closest to your home. The idea that every locality should be, as much as possible, the source of its own food makes several kinds of sense. The locally produced food supply is the most secure, the freshest, and the easiest for local consumers to know about and to influence,
- Whenever possible, deal directly with a local farmer, gardener, or orchardist. All the reasons listed for the previous suggestion apply here. In addition, by such dealing you eliminate the whole pack of merchants, transporters, processors, packagers. and advertisers who thrive at the expense of both producers and consumers.
- Learn, in self-defense, as much as you can of the economy and technology of industrial food production. What is added to food that is not food, and what do you pay for these additions?
- Learn what is involved in the best farming and gardening.
- Learn as much as you can, by direct observation and experience if possible, of the life histories of the food species.
I find Berry’s writings and ideas to be for the most part beautiful. His thoughts on food and the merits of local, sustainable agriculture rings true with me. And while to follow these suggestions is a challenge in our convenience obsessed society, making the effort is well worth the price of participation.











